New Tailored Market Intelligence

A concierge-level, made-to-order analysis built around a retailer's specific market. Retailers submit a brief intake form with their location details and receive a tailored intelligence package covering market opportunity sizing, local shopper demographics, regional category trends, and foot traffic patterns within their DMA.

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The Latest Category Insights:

A comprehensive quarterly report covering the state of the bedding industry at a national level. It equips retailers with the latest macroeconomic trends, category and pricing shifts, channel dynamics, shopper demographics, and foot traffic patterns to support informed merchandising and go-to-market decisions.

Regional Category Deep Dive

A region-specific extension of the Category Insights Report, available for the Northeast, South, Midwest, and West. Each deep dive delivers localized category trends, pricing dynamics, construction and channel shifts, and foot traffic insights at the regional level, enabling retailers to align assortment and strategy with the trends shaping their broader market.

Northeast Region Category Insights Report

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South Region Category Insights Report

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Midwest Region Category Insights Report

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West Region Category Insights Report

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Consumer & Category Intelligence:

Explore consumer insights that will help drive business goals and initiatives.

Mattress Buying Trends by Generation:

An insights-driven breakdown of how different generations shop for mattresses. It covers purchase drivers, preferred channels, spending patterns, and unique factors that influence each generation, helping retailers tailor their approach to reach today's shopper.

Mattress Industry Trends:

A curated overview of the macro factors and emerging dynamics shaping the mattress industry today. Drawing from recent research and consumer behavior shifts, it provides retailers with a forward-looking perspective on where the category is headed.

The Mattress Buying Consumer Journey:

A research-backed look at how today's shoppers buy mattresses, from initial trigger through research, evaluation, and purchase. It helps retailers understand the key touch points, decision drivers, and moments of influence across the path to purchase.

Our tools to help you succeed

This integrated suite of proprietary tools is designed to support data-driven decision-making for product assortment planning. It enables teams to align offerings with customer demand, maximize sales, and improve margin performance by national level.